Qvalified — an eyewear shop built for a catalogue of twenty thousand frames
Twenty-one thousand frames from a hundred and seventy-two designer houses, in four languages. The hard part of eyewear online is not the checkout — it is that nobody knows their own size, so the shop teaches the three numbers printed inside every temple before it asks anyone to choose.
- Project
- Concept
- Year
- 2026
- Service
- Online shop
The problem
An eyewear catalogue this size breaks the usual shop in two places. Twenty-one thousand frames across a hundred and seventy-two houses is not something anyone browses — without filtering that matches how people actually shop for glasses, by type, by budget, by what is in stock now, the catalogue is a wall. And frames are sized in millimetres nobody has memorised: lens width, bridge, temple, printed inside the arm of the pair already on your face. Buying the wrong numbers is how eyewear gets returned, and returns are what make the category expensive to run online.
Our solution
The catalogue is built to be narrowed, not scrolled. Frames filter by type, price and live stock, sort independently of that, and carry a delivery window on every card, so a shopper reaches a shortlist in a few clicks instead of six hundred pages. Alongside it sits the part that usually gets left out: a guide to frame anatomy that names the three measurements, says what each one governs — how the lens sits, how the bridge balances the weight, how the temple decides a gentle hold against an afternoon pinch — and shows where to read them off a pair you already own. A style quiz routes anyone who would rather be asked than taught. The whole shop runs in four languages, English, Latvian, Lithuanian and Estonian, because a Baltic eyewear buyer is not reliably reachable in one.
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